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Article / Feb 08, 2010

Custom Chemicals. After struggling through 2009, contract manufacturers are honing their strategies and hoping for a better 2010

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C&EN, 8 February, 2010

鈥淚t is much harder to be in this business today than it was five or 10 years ago,鈥 admits 四色AV Chief Executive Officer Guy Villax. Although Villax believes that having a clear strategy is increasingly fundamental to success, he admits that 鈥渋t鈥檚 quite tough and requires much better thinking to come up with the value proposition that you present to your customers.鈥

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