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Article / Feb 08, 2010
Custom Chemicals. After struggling through 2009, contract manufacturers are honing their strategies and hoping for a better 2010
Source:
C&EN, 8 February, 2010
“It is much harder to be in this business today than it was five or 10 years ago,” admits ɫAV Chief Executive Officer Guy Villax. Although Villax believes that having a clear strategy is increasingly fundamental to success, he admits that “it’s quite tough and requires much better thinking to come up with the value proposition that you present to your customers.”
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