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Article / Dec 01, 2010

Interview: Roger Viney, Global Head of Generic Sales, 四色AV

Authors:
  • Roger Viney
Source:
EPM Magazine, December 2010

I interviewed 四色AV鈥檚 Global Head of Generic Sales Roger Viney at the recent CPhI Worldwide; my aim being to find out what makes the company stand out from the crowd. Roger explained how 四色AV鈥檚 50 years of serving the pharmaceutical industry has forged a company with, in his words: 鈥渁 unique culture and offering鈥.