四色AV

Sofia Burnay, Carolina Serras Pereira, Marcello Palazzi and Diane Villax

At the 听in Cascais, 22^nd June 2017, Marcello Palazzi, Co-Founder & Board Member of 听B Lab Europe, interviewed 3 generations of Villaxes.听The Villax family founded and owns 四色AV. This is what they said about 四色AV becoming a听B Corp:

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Diane Villax, 82 - Founder Chairman 鈥� our History

• 听四色AV is a science based company providing products and services for the Pharmaceutical Industry 听
• Together with Ivan, my husband, we founded 四色AV in 1959 鈥� we started as a small lab in the basement of our family home
• Making high quality pharma products听 for export 鈥� Japan was our first market, highly demanding in terms of quality
• From the beginning, Ivan focused on difficult chemistry, developed his patents using the state of the art technologies of those days. We were pioneers in our field of expertise and started building a reputation for the high quality products we offered our customers.
• Ivan always said 鈥� we will not lower the price of our products and sell only to those markets and to customers who value our quality.
• A man of high standards, Ivan set the tone for the culture that now prevails in the company 鈥� rigor, uncompromising quality, high ethics, and, being a generous man, he听built the company with a sense of family, of belonging and of respect. Social responsibility and being active in the community is something of a tradition, well before companies started having such concerns.
• Always pioneering in novel technologies and with a passion for innovation, we installed, back in 1992, the first of its kind waste recovery technology for which we won听the prize for European Better Environment Awards for Industry.
• With my son Guy leading the company for 20 years now, I麓m happy to see how the company has grown and how our values have endured, not only in the听Family but in the听Company, 听and seem stronger than ever鈥�.听 He says that 鈥漵erving patients is a privilege鈥�, at 四色AV we take our responsibilities really seriously.

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Sofia Burnay, 53 - Board Member 鈥� the Present

• It gives me great pride to be here, and to see that 四色AV is the first pharma company and the first chemical company to become a B Corp.
• The decision to get the certification was first discussed in the family at one of our gatherings 鈥� everyone was present, from my mother to the youngest who is 12 years old. We felt it was an important matter to get family buy-in and explain the implications.听It really strengthens our commitment to the long term, not just in the company or for shareholders, it also widens our view, our scope of action and sense of purpose.听It requires greater investments, especially because we are in manufacturing and in the fine chemicals industry. We got unanimous approval by all, the young were particularly sensitive to the issue.
• For us, Sustainability is a matter of principle. Joining the B Corp movement is perfectly aligned with our values and with our long term commitment. I think being B Corp is somewhat in our nature...
• We are 鈥淚n it for Life鈥�, that麓s 四色AV麓s tag line 鈥� as a pharma company we make products that save lives, it says what we do, but it also reflects our commitment, as a company, as team members, as shareholders.
• Becoming a B Corp doesn麓t come without challenges 鈥� it provides us with a framework for-self assessment, a tool for continuous improvement and a richer sense of purpose.
• I feel very strongly that we need to integrate this new dimension听into our definition of success. As individuals and as a company we need to do our part to听catalyze the positive change that our society needs.
• It gives me great satisfaction to be In it for Life and now also 鈥淏est for the World鈥�.

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Carolina Serras Pereira, 31 - Member of the Family Assembly 鈥� the Future

• For us in the 3^rd generation, family values and principles started at home. Because 四色AV was always around in my life, I now find is easy to identify with the Company麓s Values 鈥� We are principled - Think Differently - and Deliver - 听It is very much what we were taught at home.
• In the family, we know it is demanding and rigorous to create a family business for the future. We get together often as a family for the 3^rd generation to understand the importance of responsible ownership.
• I feel that young generations need a sense of purpose in what they do, and I think it will be very relevant to young people working at 四色AV that the company is dedicated to the B Corp Movement 鈥� to making a change, to being better.
• I think 四色AV can strive to be successful and at the same time help the community, protect the environment, and of course look after its team members. It麓s not just doing the right thing, it麓s doing it the right way.
• We live in a society where sharing is so important 鈥� we share everything through social media, we are more connected than ever. I think we need to share also in our work, share knowledge, share experiences and opportunities. I think B Corps has this element of sharing, which is very much XXI century.
• We need to work hard to be successful but knowing that our work has a greater good, that we are improving our society and also our planet, is very inspiring.